Amplify by Bluegrass: The Future of Direct Mail

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How Does Omnichannel Marketing Benefit You?

-All of your tracking & analytics are on one dashboard.

-Hyper-targeted with geotargeting and geofencing (you can even track who comes into your business!)

-Save money by combining your digital marketing with your direct mail marketing.

-Have your audience see your message so many times they can't forget you!

DIRECT MAIL + DIGITAL MARKETING ALL-IN-ONE!

LEARN MORE ABOUT OMNICHANNEL MARKETING.

AMPLIFY DIRECT MAIL CAMPAIGNS INCLUDE:

MAIL TRACKINGBe prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.

INFORMED DELIVERY®With Informed Delivery® integration, your mailing piece will be accompanied by a full-color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!

CALL/TEXT TRACKINGGet access to live updates and recordings of every call you’ve received as a result of your direct mail campaign. Capture demographics like name, address, and phone number. You can also engage consumers via SMS with URLs and promotions with the same tracking number.

ONLINE FOLLOW-UPIf a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website. Works with EDDM too!

SOCIAL MEDIA FOLLOW-UPKeep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook® and Instagram®. Works with EDDM too!

SOCIALMATCHMatch your mailing list with your Facebook® and Instagram® user accounts. Your target market will not only receive the mailing but will be delivered the SAME message on their social feeds, even before they visit your website online. Works with EDDM too!

LEADMATCHReceive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign! Works with EDDM too!

QR CODESBoost engagement with static or dynamic QR Codes. Track responses through our custom reporting dashboard to see various types of information including who scanned it

CHOOSE AMPLIFY PLUS & ADD:

DISCOVERY ADSBased on interests, history and device usage, you can serve ads across the entire Google network. That means the YouTube home page, Google feed and the promotions tabs found in Gmail.

YOUTUBE ADSServe dynamic video ads and engage users before they start watching their favorite YouTube videos. Video content is one of the number one ways to capture the attention of potential customers.

GOOGLE GEOTARGETINGYou will be able to reach qualified leads in the locations of your choice. Ads will be shown to people in those locations that are most likely to take action.

SOCIAL MEDIA GEOTARGETINGBroaden your advertising reach by showing your ads to the most qualified prospects on Facebook and Instagram.

CHOOSE AMPLIFY TARGET MATCH & ADD:

ADDRESSABLE GEOReach potential customers within a certain geographic radius with hyper-targeted, location-based marketing. Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track website visitors with our pixel technology or track in-person visitors by pinging their devices.